The abstract:

The underlying reason for benchmarking market research studies is to learn from other companies how to improve various internal and external business processes in order to increase competitiveness.

Benchmarking market research programme is all about identification of the best practices of other companies. Our benchmarking research distinguishes from other programmes one significant feature: we help British companies in envisaging through benchmarking points of their Eastern European competitors or co-operators.

In general terms benchmarking process is an operational approach of continuous learning and adaptation that may result in the development of an improved organisation.

The challenge:

In order to set up benchmarking practises scheme you should be acknowledged the following:

• What should we benchmark?
• Whom should we benchmark?

You might have initial ideas for one or many Eastern European countries, however our initial approach provided by utilising desk research, competitive study and mystery shopper (focused on marketing processes investigation among your recent or potential competitors) will give you much better picture.

We can work both directions:

• Benchmarking from Eastern Europe to UK – you might discover that specifically for your business there are some good practices from those countries, worth to implement to your local background;
• Benchmarking within Eastern Europe – this type of service is for those businesses who just have or intent to have some business/trading unit in one or many Eastern European countries – in this case you have an excellent opportunity of examination the crucial benchmark points as they are in their live environment (where the work is done by locally based executives);

Whilst the real ethic benchmarking is based on the contact and permission from the company we apply for benchmarks, you should have a very clear picture and feedback from research study, before you apply for any benchmarking arrangements. Please be informed that we do not mix the purpose of studies. For us competitive advantage study has its completely different implications, conduct and is focused on completely different elements.

While this type of approach has its own very delicate nature, we rather would not describe the detailed scheme here. Please contact us for any further details.