Brand market research audit components:

BRAND INVENTORY:

This part of market research programme aims to gather which elements of the brand your target audience pointed out.

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BRAND EXPLORATORY:

This part of a programme is to understand what consumers think and feel about the brand and its corresponding product category to identify sources of brand equity.

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BRAND MATRIX:

The entire brand positioning strategy might be based on the carefully prepared recommendations. To make it perfectly clear we are able to prepare shortened picture and recommendations based on:

Brand leadership matrix – this is a concise document formatted similarly to BCG Matrix.

Full scope of brand mapping – this is the extended document where you could find clear and extend picture and recommendations of any element of your brand in one or many Eastern European countries including the correlations and variables between the brand equity in particular countries.

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BRAND INVENTORY PROGRAMME:

This exercise aloud you to verify what significant factors are noticed by the public regarding your brand and the brands of your competitors abroad.

The main features:

Descriptive character: this market research programme should precisely describe all the futures of yours and yours competitors products that are market overseas.

Characteristic: precise catalogue of each product or service sold: the names, logos, symbols, characters, packaging, slogans, or other trademarks used.

Description: the inherent product attributes or historical characteristics of the brand and the pricing, communications, distribution policies, and any other relevant marketing activity related to the brand.

Analyses: Despite of its descriptive character some useful analyses may be conducted in order to understand the branding processes better. Those measurements may be set up regarding to:

  • Consistency of chosen products/services groups (their appearance, logos, labels, visuals etc.)
  • Consistency of the group of products information spread through wide demographics (appearance, logos, labels, visuals etc)

Summary: in both visual and verbal (narrative) form. Some visual material would be included as report appendices.

Feel free to contact us as market research agency for RFQ or further details of this market research programme