CUSTOMERS BEHAVIOURS

In every market the golden rule is all the same – the major task of any business is to meet the needs (or desires when the product is specific) of the clients or other businesses.

There are several differences in approach dependent on whether your potential target in the new market is mostly business or consumer related. For our small business and corporate clients we are able to provide both type of studies: business to business related and consumer related. Please find below the scope of our expertise in market research and areas where our studies might help your business.

Awareness studies – very simple approach that enable to discover whether product, service or brand is known and recognisable among specific group of people or businesses.

Clients’ preferences studies – in general this type of study should give the clarified picture what are the businesses and individual think of the products/services by:

• product/service context: aloud to understand how people might have used the product or its features in their previous experiences
• comprehension tests: we would ask the respondents to explain what they think the product is for, what they think its features might be useful for, and finally how beneficial might be product and its particular features for their life or business
• pre –defined tasks study – this type of insight might exercise the usability of particular features of product or service. We would ask the audience to use to product sample or service interface in their life or business in order to test them carefully
• Study on consumers or businesses perceptions – we can gather the specific perceptions regarding respondents previous specific experiences or correlated with the new product or service

Please follow up our methodology section to be aware what type of approach suits the best to your business requirements.

BENEFITS FOR YOUR BUSINESS:

You will understand and learn from this type of approach

• How your product or service is adoptive to the other business culture
• Where and how you should marketing your product/service
• What is the level of marketing perception of your future customers
• Where is the scope of decision making in the new product/service purchasing process

Feel free to contact us as market research agency for RFQ or further details of this market research approach.