This approach was the core of our previous activity, our innovation and our specialty when provided our market research activity in Poland. As the result we offered and still being in position to propose:

OUR FLAG PRODUCT – THE REPORT OF COMPETITIVE ADVANTAGES ON EASTERN EUROPEAN MARKETS

The market research effect

Report of competitive advantages – the final effect of marketing research with the use of different methods and techniques.

Furthermore we are able to capture the basic and more advanced information on how competitors’ products or services are performing on the foreign market, how they market, promote and sell their products/services. Combining this approach with the high level in store interviews with various carefully selected purchase and store managers we are able to produce competitive analyses being root of the product services availability and rotation (in store movement) in overseas markets.

The market research conduct

This type of market research approach gives you basic and extended information about competitive companies, indicating their strong and weak sides in different aspects of marketing, indicating potential market niches, etc.

1. The analysis of secondary sources (desk research) – gathering and processing economic information about competition in the form of:
• databases created on the basis of Internet content, online offers, price lists, etc.;
• analytical reports about current, past and planned marketing activities of rival companies – on the basis of the materials accessible online, brand periodicals, trade fairs bulletins, daily press;
• reports based on statistical data (market’s picture or the part of market’s picture: e.g. export-import transactions over a defined period of time);
2. ‘Mystery B2B client’ research The content of the offer and price of the product/service are not the only factors that decide about gaining by a company a corporate client. There are also many other elements such as e.g. the way of reaction of rival companies to offer inquiry (who will answer, when, how further contact with corporate client is handled, etc.). Marketing research with the use of ‘mystery B2B client’s method is the analysis of all aspects of rival companies’ reactions to specially prepared inquiry (in the form of mail or phone calls).
3. Research of Internet marketing tools applied by rival companies.Nowadays the most important determinant to succeed in business world is your company existence on Internet. For our clients who want to know about their rivals’ Internet marketing activities we prepared special offer applying to research of competitive advantages and Internet marketing. We would like to propose you following approach and outcomes collected by our studies regarding Eastern Europe:
• structure of your rival companies’ websites;
• degree of their registration of notification, dissemination in search engine and Internet catalogue;
• key words that are used by positioning rival websites in search engine degree of you rivals’ use of mechanisms that help efficiently positioning in search engines;
• subjective assessment of functionality and efficiency of navigation on rival websites;

Unquestionable added value for our clients is the opportunity to use described above methods in the report of competitive advantage, where is possible to compare them with the competitive companies the ‘stationary’ marketing and Internet marketing.

Please contact us for further details