At Investzoom Full Service Market Research Agency we strongly believe that the customer experience drives long term growth of any business organisation. Usually whatever customers want to buy they also expect the connection with the brand, and perfect balance between usability and desire of the product/service.

Only by exceeding this expectations the brand can acquire and retain loyal customers who also would become powerful advocates for your company, brand, products and services.

In light of this, Investzoom Market Research works with British and International Clients to provide invaluable market research solutions focusing on Eastern Europe. The fact is, our unique vision of marketing research combined with the traditional top-down strategic surveys, ‘flavoured with innovative bottom up and event-centric operational customer research.

At Investzoom Full Service Market Research Agency we have an extensive experience referred to designing and executing customers’ experience studies. In general we can distinguish them into simple parts as follows:

Customer Profiling

Profiling customers in appropriate manner is critical element of any sales and marketing project. It allows to unify the mutual experience of the multinational marketing teams as well as to avoid some marketing foux pas in front of target from different cultures and countries.

The study conduct:

• Our Eastern European experts who are keen on customer experience should conduct workshops with your team to establish key representatives from your target audience;
• They will also review previously conducted and existing reports and presentations from customer profiling or insights in general, when available, this will be used to ensure an accurate picture;
• The further approach would clearly identify who the customers are and how to support them in achieving their goals;
• In general terms, the customer profiling helps the team to integrate business goals with customer goals to ensure a successful project;

Customer Journey Mapping

This relatively innovative approach would map a typical journey that your foreign customers follow when interacting with operational touchpoints will highlight where improvements can be made.

Key deliveries:

• Every single step a customer takes in order to reach their goal is analysed (this can be in store observation, store codes scanning or typical pre and post purchase interviews;
• An assessment takes place of each step in the process to provide an overview of typical points of contact between the customer and the business;
• A systematic approach to provide an understanding of how customers might perceive the brand at each step of the way including recommendations for improvement;

During our free of charge initial consultation we are able to compose market research suite that will tailor your Eastern European needs and expectations in a quick, efficient and reliable manner. Please feel free to read more about us and contact us back when required.

Feel free to contact us as market research agency for RFQ or further details of this market research approach.