Tracking studies by Investzoom Market Research

The significant elements of tracking study programme:

At Investzoom Market Research we are able to recognise the importance of continuous tracker and fully support its use in ongoing improvement, specifically when one or many of Eastern European markets are concerned. Please find below the specific elements of tracking programmes:

Customer loyalty tracking programme »

Churn and retention marketing intelligence »

Surveys focused on customer service excellence »

In store insights and post purchase loyalty tests excellence »

Tracking research focused on ‘the world of mouth’ »


Customer loyalty tracking market research

Customers loyalty is driven by mix of unique marketing mix elements combined with satisfaction from customer service. In today’s fast moving business environment, very often customer use to change their product/service preferences by blinking an eye and without any sentimental reasons.

Before launching the improvement scheme of customer satisfaction and loyalty, Investzoom helps clients with some initial steps, as well as assist in developing a customer retention strategy. We may propose the following approach:

  • Using customer satisfaction surveys and other methods we would measure the recent level of customer loyalty – in the level as it stands now, before you launch any marketing improvement process. This customer satisfaction survey should be driven not for the satisfaction measurement by itself (3 most important general questions about customer satisfaction) but it should examine the pertinent drivers and motives of the customers choices on the market (should give also the feedback on why your customers change their preferences);
  • We would set up appropriate measurements due to specific country parameters, scrutinising them via prism of targeted audience, distribution channels, and types of product/services for each regional market;
  • One of the measurements we propose also to set up might be the cost of customers disloyalty to your regional operations, again for various customer types and distribution channels;
  • As one of the crucial factor influencing the loyalty of your customers globally is the marketing behaviour of your local distributors, dealers and franchisees – we would examine their marketing behaviour and set up the loyalty measurements basket for their approach (applicable in cases where loyalty and retention of your customers overseas may directly or indirectly be dependent on your local/regional partners business behaviours;

As a result of those measurements we can provide you with a valuable predictor of the return that each percentage point of improvement. These measurements could be used for setting up the base line for marketing and sales approach improvement over the period of time.

Feel free to contact us as market research agency for RFQ or further details of this market research programme