Desk Market Research approach by Investzoom

Whenever you are looking for published previously information, we understand you provide desk market research.

Professional researchers use the term desk market research to describe tracking down useful existing pre-published information. In many market research and marketing publications this is also classified as secondary research.

This type of market research you should consider as initial research referring to your competition on the market, or gathering a very basic information about new market. Please remember, that it is vital to verify very carefully all secondary information sources as well as always use a combination of several sources (we have used to never rely on one source of information). It is possible to obtain several secondary sources of business information: press releases, branch and governmental publications, competitions’ websites, branch portals etc.

You can also ask the other market research agency for the specific report – sometimes their clients allow them to copyright and publish some part of bespoken and previously prepared market reports.