Fresh fruits market research case
The background:
The agricultural non-governmental organization from one of the developing countries brought into being to develop domestic production of fruits and vegetables by increasing export opportunities to European countries. Poland was considered as one of the channels of sale.
The challenge:
Investzoom Market Research Agency has been asked to take care of gathering particular data on import for years 2003-2005, including volume, value and countries of origin for chosen products. We have additionally analyzed the consumption picture in Poland and trends of supply and demand. The task concerned additionally contacting the largest Polish importers of fruits and vegetables and carrying out interviews which will help to evaluate the possibility of establishing trade contacts and the level of interest in cooperation among Polish importers.
The solution:
Drawn up report has showed the chances of particular products on Polish market. It indicated moreover recommended way of establishing contacts with Polish importers. Investzoom Market Research Agency identified furthermore the group of Polish entrepreneurs, which are strongly interested in cooperation.
The result:
The client organization has investigated our report and following our recommendations and learning received methods of conducting business in Poland, it is about to organize trade mission to Poland.


