Qualitative market research methodologies

Investzoom Full Service Market Research Agency offers wide scope of qualitative research solutions, that would fit your business expectations and deliver a range of unique and robust insights. Please find below the specific types of qualitative methodologies we successfully implement and use through our studies:

Traditional focus groups

Synchronous online focus groups

Bulletin board focus groups

In depth market research interviews


In depth interviews market research

Recruitment of respondents for In-depth Interviews

At Investzoom Market Research Agency, we have developed effective and integrated recruitment process, usually provided directly by local market research executive rather than by recruitment agency. This approach aggregates all levels of study in clear, straight to the point and concise manner. This give the opportunity for close collaboration between the research team, as well as provides both recruiters and researchers the constant awareness and superior control on the executed project. Also any changes in the recruitment policy for some specific project is much more easy to implement.

The usage and benefits of IDI's

In depth interviews are worth to consider and use when:

  • Sensitive subject or research objective (e.g. requires confidentiality);
  • The research problem should be resolved on one to one basis without any influence effecting potential bias from the others;
  • The research conduct requires formally control the sequence of questions;
  • Full identification of respondent as well the information they will forward to moderator may influence the other respondents (e.g. interviewing businesses competitive to each other)

Feel free to contact us as market research agency for RFQ or further details of this market research programme