Tracking studies by Investzoom Market Research

The significant elements of tracking study programme:

At Investzoom Market Research we are able to recognise the importance of continuous tracker and fully support its use in ongoing improvement, specifically when one or many of Eastern European markets are concerned. Please find below the specific elements of tracking programmes:

Customer loyalty tracking programme »

Churn and retention marketing intelligence »

Surveys focused on customer service excellence »

In store insights and post purchase loyalty tests excellence »

Tracking research focused on ‘the world of mouth’ »


In store tracking market research

In store observation:

We all know what good retailing should mean. This might be some compromise between price and quality of the products, customer loyalty, exceptional customer service, and fair play trade conditions. This might be crucial for your business in every situation you trade commodities derived to retail market. This type of research tracking programme is especially difficult, when your retail target is located on a different market.

Having extensive experience from Eastern European markets, as well as established well versed field forces locally, we definitely might be a lifeblood for bringing valuable insights focusing on regional retail markets tracking programmes.

Live time shoppers behaviour insights.

As a part of tracking studies we offer unique in this part of Europe market research solutions based on using the latest technology. This is the part of complete shoppers behaviour suite, measured directly at the point of sales.

This mean we use the latest technology for observing and analyse customer behaviours just doing their shopping. You cannot access this type of approach anywhere else in the UK where the focus (respondents) will be located thousands miles away! Please find below some programme features and details:

Category response review:

Many of clients might use this service for initial merchandise snapshot or for examination specific product/merchandise category, as they are motivated by tight budget and need scan results relatively fast.

This type of insight provides the specific product category review on constant, repetitive, flexible and above all fast manner. This approach can be provided multiply in chosen retail units.

We engage to this type of study local consultants with extended experience. This type of research approach would enable you:

  • Remote controlling if your products are exposed properly;
  • Snapshot of customers in store behaviour – free of bias and in the natural, neutral shopping behaviour;
  • Unique combination of in store interviews with hidden observation (live by researcher, or using in store CCTV system);
  • Multi store approach in one time;
  • One time, fast and reliable outcomes from the network of stores;

Usually this type of insights has its qualitative character and provides in depth exploratory outcomes, that could be delivered and analyses in a very short time.

Post purchase insights:

The crucial point of this insight is to reach the customer at home just after he came back, put off package and started using the product. We provide unique approach in front of post purchase insights, however this type of market research programme we qualify as usage and attitude research. In light of this, feel free to read more here.

Feel free to contact us as market research agency for RFQ or further details of this market research programme