Market research analyses by Investzoom

Please find below the types of analyses we use in our insights:

Quantitative analyses:

Usually based on numbers and expressed by charts and graphs examination of correlations and variations between specific factors and responses in order to generate business trends and directions.

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Qualitative analyses:

Usually based on text transcriptions where some elements might be distinguished and changeable for codes. Thanks to this you might have precise indicators from that what your targeted respondents said during focus groups or in depth interviews.

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Measuring Key performance Indicators from research outcomes:

Any relevant decision making process should be based on appropriate business information. As far as we know, usually KPI’s are utilised as indicators for business financial management (e.g. for cash flow or profitability measurements).

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Measuring marketing return on investment (ROI) from research outcomes:

Some of the ROI’s in marketing intelligence process are easy to quantify some are difficult to measure. See which of these measurements you can easy adapt for your research process.

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Key analyses market research

The measurement of Key Performance Indicators:

Any relevant decision making process should be based on appropriate business information. As far as we know, usually KPI’s are utilised as indicators for business financial management (e.g. for cash flow or profitability measurements). However some of these financial methods and measurements could be easily converted and used for examination of marketing strategy progress and performance.

In such a case constructing the right set of marketing KPI’s is not the matter of adding or drawing back of actionable or contextual measurements from your management strategy overall. This might be vital to look through your KPI’s as for portfolio of measures.

This specific portfolio of KPS’s should meet the following criteria:

  • The ability of penetration. This should lead you to some conclusions if you are able to read and understand KPI analysis properly;
  • The ability of prediction. In general, KPI analysis for marketing purpose is sensible if it upgrade the business forecasting abilities inside organisation;
  • The ability of change behaviours. This might indicate the probability of changes incentive, when KPI’s measurements (in secret or exposed manner) are concerned.

Setting up the matrix of KPI’s

Before set up, you and your marketing managers should ask yourself if:

  • The specific metric would help you explain, forecast or make any change influence regarding positive and negative behaviour inside or outside your business environment;
  • The set of your metrics you are up to set up would comprise within your general set of KPI’s;

Our mission and significant approach is to help you in composing the right set of metrics that will be in correlation with your regional Eastern European marketing operations.

As many of KPI’s you should be able to set up and measure by yourself (by using your internal data), you should find our assistance with evaluation of those measurements which due to its character definitely require some external consultations.