At Investzoom Market Research Agency we distinguish two major types of market impact research programmes:

The market impact research focusing on expansion of products sales:

When any business consider entry into the new market, and especially in business to business relations either by expanding current offering or introducing new products/services, the marketing managers need to understand not only the shape and format of the market, not only market share and other important economic figures and factors but very often very specific areas of business expertise with its very delicate nature. Only very specific tailored market research solutions will illuminate new market opportunities. Marketing managers require appropriate information in order to introduce products and services that created value or desire in the mind of customer. But the perception of value is a subjective one, and may differ depending on country, region, time, and individual perception. These attributes that create value of any product or service cannot be simply deducted from general or common knowledge about the specific market. Rather data must be collected and analysed. The goal of marketing research is to provide the facts and directions that managers need in order to make their more important marketing decisions.

Business today need to be carefully monitored its environment in order to detect early trends, budding technologies, potential competitor moves or shifts in business to business clients preferences. Timely action on such information can confer an early mover advantage even allowing upstarts to compete with the market leaders and their well prospected brands, products and services. A solid understanding of foreign markets can make all the difference to the success of business development abroad. Even the biggest corporations need specific market research from an industry or local market oriented specialists.

To meet this need Investzoom Market Research Agency offers competitive custom research drawing on a wealth of in house resources, external local executives as well as other market research partners across Eastern European countries. We treat every Market Study with the significant scrupulous in order to deliver you the most useful information referred to your sales, customer service, marketing and financial operations which would effected improvement and change management in your overseas operations.

The market impact focusing on the quality of customer service.

Do you realize that anywhere in the world you can meet the group of customers where for them the quality of service is the most important factor when any sales is concerned? In light of this the frontline personnel should not only be polite and gentle, but also they have to meet some specific criteria. This positive features of your employee will effect that your personnel will be recognised as helpful sales person, solid receptionist or creative solution designer. This will benefit you company from the recognition of your brand, impact to your reputation and in the end of the day increase your sales. Finally your organisation will be treated as the one which is worth to come back in.

We would like to draw your attention to the specific aspects of marketing research when customer service and business relations are concerned overseas. This type of service is directed both to the businesses who are in the Eastern European markets and to those UK businesses who would like to launch their product and services to the new markets. We can separate two different type of service:

• Marketing research focused on behaviours and appearance of personnel in your organisation;
• Marketing research focused on behaviours and appearance of your competitors personnel;

Due to the highly competitive markets, customer is the one who makes proper choices. Currently one can notice much more cooperation between customers and sales personnel. We, as the most of clients are not only straight buyers but very often require special form of relationship such as support and advice, help in configuration and training. We as customers feel ourselves much demanding from any sales people.

So, you should react quickly and fluently for your customers needs, even when your trade operations are thousands miles ahead your office. This might effect that your clients not only might come back, they might not only recommend your company to their friends, but what currently might give you some milestone in competitive advantage – they will recommend you online by publishing positive comments in blogs, society portals, price comparison portals etc.

So, what we can recommend you is to examine the level of your service and compare it to the level of the service of your competition in the chosen market. And this is the place where our services come in.

Methods we use to provide marketing research focused on customer’s service.

In order to carefully examine the quality of a customer service inside your company or competitor organisation, we usually use mystery shopping or mystery calling techniques. We pay attention, in the very strict and scrupulous manner, to every important factor that may affect an impression you or your competitors achieve during sales or customer service processes. We believe we should not clarify you what is all about, but we might think it would be useful to explain how we do this type of research. During the visits of our auditors, every aspect that may have influence to the lead generation or keeping on the existing customer, is examined. The factors we examine are sector sensitive and are clarified before we run the interviewing process.

Successful market entry depend on understanding the market dynamics, the competitive environment, future threats and opportunities, barriers to entry and the key purchase criteria of customers in this market. All of these factors together will determine the market attractiveness and also highlight potential risk factors. In light of this Investzoom Market Research has been and is foreign market entry specialist regarding some of the Eastern European countries. This is in practice and by hands on experience the cutting edge of our research activity. So, if you would like to really expand your business in Eastern Europe and you need to commission well versed specialist who would advice how to construct relevant research programmes from the very beginning to the late end, please do not hesitate and contact us.