Market research analyses by Investzoom

Please find below the types of analyses we use in our insights:

Quantitative analyses:

Usually based on numbers and expressed by charts and graphs examination of correlations and variations between specific factors and responses in order to generate business trends and directions.

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Qualitative analyses:

Usually based on text transcriptions where some elements might be distinguished and changeable for codes. Thanks to this you might have precise indicators from that what your targeted respondents said during focus groups or in depth interviews.

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Measuring Key performance Indicators from research outcomes:

Any relevant decision making process should be based on appropriate business information. As far as we know, usually KPI’s are utilised as indicators for business financial management (e.g. for cash flow or profitability measurements).

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Measuring marketing return on investment (ROI) from research outcomes:

Some of the ROI’s in marketing intelligence process are easy to quantify some are difficult to measure. See which of these measurements you can easy adapt for your research process.

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Market research analyses by Investzoom

Quantitative results from Qualitative inputs:

We provide various types of research analyses combined with our research methodologies. We always look beyond the main purpose of the market research study and therefore implement the right set of metrics and analyses.

At Investzoom Market Research Agency, we have utilised a highly robust method of quantifying the output from qualitative research. For this purpose, we use appropriate software, that collects all the statements gathered by qualitative interviews and focus groups, codes the responses and aggregate them in order to produce quantifiable charts and tables. By using this method we are able measure patterns, correlations and variables in attitudes and opinions.

Bespoken Data Analysis

Every data analysis should be tailored to an individual organisation. Due to key and very often unique input data to analyse for every single company, market research analysts should remember to keep bespoken character of their out coming details as well as pay a significant attention into exclusive and private character of transferred data. We usually use data mining for market analysis process that enables:

  • Understanding the business: we regularly start with the fact-find meetings and approach in order to understand how your business works, what your objectives are and how analysis of data could help define solutions;
  • Collecting appropriate data to analyse them properly: we spend considerable time working with the data before undertaking painstaking coding, cleaning and checking of data, including de-duplication of customer records and an assessment of data integrity;
  • Using various sets of methods and techniques for data analyses: we have our proven statistical methods that present realistic outcomes and recommendations in nice looking and understandable manner;
  • Concluding with actionable results: as the sets of metrics and measurements converted by using statistical methods into marketing recommendations should first and foremost be the background for any actionable marketing decisions. In light of this we pay significant attention to actionability the result we produce from market research analyses;