Market research approach - the research idea:

Our idea is quite simple but unique – designing and conducting main framework of any marketing intelligence from the United Kingdom, focusing on Eastern European markets as well as ethnic Eastern European community who live and work in the UK. Please find below some brief explanation how it works in practice and how it might work for your organisation:

  • Briefing process is conducted in the UK;
  • Research tools design, questionnaires design etc is conducted from the UK;
  • Complete field work is utilised by regional researchers, interviewers, moderators, mystery shoppers directly in one or many Eastern European countries;
  • The outcomes are forwarded real time and directly to our analytics and transcription’s departments in the UK, where solid and understandable reports and recommendations are produced;
  • All presentations take place in the UK in the comfort of your own office;


Our roles in market research approach:

Marketing research contract operator:

Our role is to understand your expectation referred to marketing study, find and brief the most prominent market research partners , supervise or control project execution and report preparation and present the outcomes and recommendations in front the our clients.

Marketing research project manager + marketing research contract operator:

Our role is to keep an eye on every stage of the research project conduct. Than we deal directly with our network of research executives, by choosing the best possible resources for our client’s needs. We are responsible for briefing process, designing questionnaires, being involve in interviews or focus groups or observations, transcripting, coding and analysing outcomes and reporting to the clients (this service includes full report preparation and presentations).

Marketing research project executives:

Our role is to handle and execute the entire market research projects from early beginning to the final stage. This service is available for limited number of countries. We use this service for niche marketing studies, where we need to provide very close to the client day by day market research approach.

Field&Tab services:

Our role is just limited to execute your vision and shape and format of marketing study. We would not provide any changes into the study – just we will execute your fieldwork, interviews, scripts etc. We strongly recommend this service for the business that have their own market research departments or for the other market research agencies.