Market Research Philosophy

Whilst we operate in highly competitive environment of market research industry, it is clear for us, that we have to provide our clients with real in time and efficient insights for their organisations expansion. That is the main reason we compromise:

  • High efficiency with close to the client approach;
  • MSR and ESOMAR standards with out of the box concept thinking;
  • British, the highest insights' quality with cross cultural and regional contexts we add to any project we handle;

Usually we commit the mix of methodologies and research techniques, while in most cases we require all of them to achieve the most effective results. The tradition of responding uniquely to every brief and of designing bespoke methods to some particular researches led us to create innovative workshop process that enable us to focus sharply on your insights and research requirements. This mean that our commitment to quality does not provide a “one size fits all” approach during a tailored research process. We have a growing reputation for new and ‘mixed’ methodologies, while much of our work is conducted via group discussions, in –depth interviews and ethnographic studies. Our golden rule is to pilot and test any innovative technique till we are confident enough to recommend you some new approach.


Market research standards we comprise

In such a place where there should be written about market research standards many agencies write a novel on how they comprise MSR and ESOMAR and QMRS and BMRS organisations standards and this make them very efficient in their product conduct.

We write simple – we are passionate about marketing research and its role within any expanding business organisation. Therefore our premise is very simple: from one side we comprise all the rules, while that because smart rules and regulations are and we do more than that – we treat every research project in the ‘this is also our business’ manner. We mean by this we really take care of our accounts, to benefit both organisations and not just to do our research job and go home. This make us really attitudinal and sensitive for our clients improvement and market expansion. Please find below some of our standards referred to specific parts of research project.

We provide upfront workshops:

Very often multiple and geographically dispersed decision makers should be involved in marketing process within organisation. In such a case upfront workshops might be useful in order to ensure detailed definition of the marketing problem and enable in depth understanding of the research processes that we are commissioned to endeavour.

We try to understand technical products:

Very often our clients are concerned if we are able to cope with their technical terminology or jargon when contacting their clients. Our response is simple – yes we can converse with your clients as you do, while we have a lot of multi industry experience, and we are also able to commission some local experts for the initial consultations. This mean that any conversation scripts and questionnaires will be prepared by utilising an unique combination of language skills and local, even most technically advanced, knowledge.

We deliver action oriented results:

If we would leave you with nice looking presentation filled with data you need to interpret yourself, this would mean we are not professional market research agency. Differently, we should be ensured that you are 100% clear and confident in the all topics you need to move forward. If required we are also able to organise and conduct so called ‘back end’ workshops with your team (in online or on site format) in order to assist in appropriate finding distribution among your personnel or in order to discuss taking the results into the marketing action.