Market research analyses by Investzoom

Please find below the types of analyses we use in our insights:

Quantitative analyses:

Usually based on numbers and expressed by charts and graphs examination of correlations and variations between specific factors and responses in order to generate business trends and directions.

Read more »

Qualitative analyses:

Usually based on text transcriptions where some elements might be distinguished and changeable for codes. Thanks to this you might have precise indicators from that what your targeted respondents said during focus groups or in depth interviews.

Read more »

Measuring Key performance Indicators from research outcomes:

Any relevant decision making process should be based on appropriate business information. As far as we know, usually KPI’s are utilised as indicators for business financial management (e.g. for cash flow or profitability measurements).

Read more »

Measuring marketing return on investment (ROI) from research outcomes:

Some of the ROI’s in marketing intelligence process are easy to quantify some are difficult to measure. See which of these measurements you can easy adapt for your research process.

Read more »


Market Research ROI Analyses

Any analyses focusing on marketing Return On Investment are very sensitive and complicated. Our aim here is not to lecture the theory from any marketing book, but to present you crucial points in this task. In general we can separate the measurements of ROI for easy to forecast and estimate and more difficult to do so. Please find below such specification:

Quick and easy to measure:

  • Price sensitivity (for conjoint analyses);
  • Ad testing (for pre and post ad research);
  • Market segmentation (competition, NPD analyses);
  • Market needs and requirements (usually for NPD or a background for marketing improvement);
  • Customer satisfaction;
  • Retailer requirements;
  • Distribution effectiveness;

Long in time and more complicated to measure ROI’s

  • Customer profiling;
  • Branding perceptions;
  • Channels to market;
  • Attitudes towards products/services;
  • New product development (as completed programme/approach);
  • Market sizing;
  • Profiles of competitors;
  • Trends in the market;

If you would like to discuss in a great detail all the topic of ROI calculations for your Eastern European marketing operations, please do not hesitate and contact us.