COMPETITION ACTIVITY AND BEHAVIOURS

In every market competition is different. They have different business approach, different business culture, different marketing etc.

It might be very vital for your business to understand how they behave on each particular market. We can help to illuminate your present and potential competitors in three different areas:

Competition existence - this is the very simple part of our job, we can research to the final result the collection of all possible to gather information from various available sources. The result of this type of research will be the database very often use as a background samples for the other studies we will provide for your business.

Competition approach – with mix of our research techniques we are able to collect all pertinent information from the secondary sources such as:

• Their financial and structural data (where possible to receive the information from our sources)
• The others business clients or customers opinions about competitive market players and their products or services (such as user groups and forums opinions)
• Competitors marketing culture and behaviours – with the mix of our offline and online techniques we are able to report you on:
1. Specific marketing reaction of your potential competition as the response for any specific inquiry (b2b mystery shopper)
2. The Public Relations and outside branding of your potential competition into the specific markets or industries (how they advertise their products, how they are present on exhibitions etc)
3. Their websites (study on the shape and format of their websites, whether they are search engine friendly, how are their website constructed, what is their additional online activity etc. )

This type of our market research approach will give you a very clarified picture for further analysis and outcomes, as well as might be good background for any additional marketing studies.

Please follow up our methodology section to be aware what type of approach suits the best to your business requirements.

BENEFITS FOR YOUR BUSINESS FROM THIS TYPE OF APPROACH:

You will understand and learn from this type of approach:

• Strengths and weakness of your future competition on the local market
• What type of good and bad marketing behaviours are typical for the local market
• What market and marketing niches and areas they have not discover yet
• What paths and channels they use to use for online and offline marketing activity
• How they finance their marketing activity on the local market (there where possible)

Feel free to contact us as market research agency for RFQ or further details of this market research approach.