The idea is simple and robust. This approach transfers directly regular old fashion focus group into different meeting place – the space of internet. This mean through special online software, we organise regular focus group where recruitment, conduct and afterwards transcription is provided online. As in the case of traditional focus group respondents meet research executive for e.g. two hours ones at the time in order to provide moderated discussion.

The same as in traditional focus group we pay significant attention to research standards. Due to the fact that not every subject is eligible for online focus group, we would advice you not to provide this type of study, even if we are capable with specific recruited respondents and employing industrial expert as consultant, executive and moderator. This might happen when the research subject require spontaneous responses by using different human senses than just eyes and ears (e.g. you would like to gather opinions about the taste or tough of some specific product).

Of course in this specific case you can commission Investzoom for organisation and management regular focus groups in one or many Eastern European countries (as well as among CEE ethnic minorities in the UK).

Going online when the subject is not appropriate for this type of study might affect some sort of gap in your insight in the long time perspective. You should be aware of this.

Feel free to contact us as market research agency for RFQ or further details of this market research programme