At Investzoom Market Research Agency our local executives have an extensive market research experience in readership, advertising and development studies to assess the impact of advertising across a range of media, from television and radio through to posters, print and direct mail.

Usually we provide advertising or media influence studies by telephone or online surveys as well as by onsite and virtual observations. This is due to track properly the regional television, radio, ATL and BTL campaigns.

This type of studies should be conducted regionally, where locally based executives would design and implement the advert testing bearing in mind all the aspects of cultural differences.

Very often the local adverts (or those on the multinational range but implemented locally) are criticized locally, where you would rather not have the access to the respondents or critics. Please find below how the study conduct may be carried out:

Stage 1 Where we usually examine your media coverage (and even that of your competitors) to determine its strengths and weaknesses, descript from various angles, where journalists and media are covering you.

Stage 2 Where we examine the audience your coverage is reaching to suggest a strategy for better targeting of your media activities.

Stage 3 Where we look closely at the journalists themselves to find out how their knowledge, views and experiences are affecting what they write about you or your competition.

This type of research suite might be stand alone or as add on to any other insights programme. Please refer to other sections of our website for any details or contact us directly for free of charge consultation.