Market positioning research programme consist off some branding, awareness and segmentation components. This might be an integral part of New Product Development programme, however, this approach may be also used for any other concepts.

The clarification of this programme is quite simple – utilising various research subprograms and techniques we would focus on your recent position in one or many Eastern European markets.

Furthermore and despite bringing the recent status of your market situation this type of study could point out specific niches or gaps worth your attention in the future.

The primary level of this approach is in depth understanding of your recent positioning concept, especially regarding your branding positioning strategy, your clients profile and what is most important gathering some vital ideas, to be acknowledged what are your country to country goals in the Eastern Europe.

The reason this knowledge might be considerable is simple but robust. You might have slightly different business idea for the Eastern Europe for your products/services than we will have (e.g. you do not need direct pitches, although prefer constitution and expansion of local dealers network, or you might have limited or different concept of ideal client’s profile).

The research conduct:

Especially for business to business conduct it is vital to start with qualitative methods in order to verify the positioning of development strategy. We usually start with qualitative research on a small sample utilising depth interviews. For this we also use non directive design and style of interviewing combined with projective interviewing techniques. In such a case we limit a number of strict and close ended questions, and just by stimulation of your target audience by the open ended ones, we listen them carefully. This might create more personal engagement from the respondent side, illuminating natural and objective sounding responses.