NEW PRODUCT-NEW BUSINESS-NEW CLIENT

This addresses the situation where you would like to explore completely new market with new products/services/business ideas and the concept is directed to completely new clientele. The best thing what you can do to start new marketing process is to indicate you have neutral or blank knowledge level about some market segment (it does mean by this that you know nothing about CLIENTS and way of BUSINESS conduct on the new market/marketing segment.


NEW PRODUCT-OLD BUSINESS-NEW CLIENT

This addresses the situation where you have provided some business operations in the new market and you are considering:

  • Repeating your success where new product is addressed to new spectrum of clientele
  • Avoiding next failures when something in the past went wrong with this issue
  • Improving risk management of your overseas marketing operations for the future
  • Convince yourself that it might be easy to adapt your products to the new group of clients