Omnibus is by its definition a specific tracking programme. The basic idea of any Omnibus study is to share one questionnaire and respondent samples among many research sponsors.

This concept of market research service is ideal, if each of the sponsor has some limitations e.g. regarding their research budged or in general do not need to conduct entire study, just to gain responses on one or two questions.

Usually the cost per sponsor of the Omnibus study is much less than for the entire study itself. Of course the methodology and way data are collected and processed remains exactly the same rigorous than when the regular study is concerned.

Our intention is to offer Omnibus studies and research solutions to British companies focusing on Eastern Europe. In such a case we could help you in design for add your questions to running studies (usually regional or multinational tracking programmes).

If you will be interested in joining one of our Omnibus programmes, please do not hesitate and contact us. You together with your other colleagues from market research industry might be also interested in sponsoring separate Omnibus.