Market research analyses by Investzoom

Please find below the types of analyses we use in our insights:

Quantitative analyses:

Usually based on numbers and expressed by charts and graphs examination of correlations and variations between specific factors and responses in order to generate business trends and directions.

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Qualitative analyses:

Usually based on text transcriptions where some elements might be distinguished and changeable for codes. Thanks to this you might have precise indicators from that what your targeted respondents said during focus groups or in depth interviews.

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Measuring Key performance Indicators from research outcomes:

Any relevant decision making process should be based on appropriate business information. As far as we know, usually KPI’s are utilised as indicators for business financial management (e.g. for cash flow or profitability measurements).

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Measuring marketing return on investment (ROI) from research outcomes:

Some of the ROI’s in marketing intelligence process are easy to quantify some are difficult to measure. See which of these measurements you can easy adapt for your research process.

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Qantitative analyses provided by Investzoom

Quantitative modelling:

At Investzoom Market Research Agency we pay significant attention for utilising an industry leading data mining workbench. This approach helps our clients to gain unprecedented insights from their marketing data in order to solve their challenging, Eastern European problems or expand by attracting retaining customers and improving the return on their marketing campaigns.

The challenge for quantitative data analyses:

At Investzoom Market Research Agency we implement and provide automated data preparation processes combined with proven modelling capabilities which your marketers will find very helpful if discovering of marketing patterns from your data and research outcomes are concerned. This patterns prepared with a great attention will definitely help in development of your insights and address the business problems much faster and more efficient.

The approach:

By using appropriate market analytic software we support a proven, standarised for market research industry quantitative analysis and modeling methodology. This approach enables a consistent and predictive insights across your organisation and its surrounding business environment in Eastern European countries.

The features:

Our analytic skills combined with appropriate hardware, software and human resources enable us providing an unique combination of powerful data preparation with in depth understanding of models, quirks and patterns of your business operations overseas. We are hands on experienced and well prepared for effective data manipulation by various market data selection by records, deal with large volume of samples, as well as congregate and saturate this with operational and non operational business information from Eastern European markets. By utilising these mechanisms we are able to provide combined RMF scoring, as well as we would design, implement and interpret your analyses based on correlations, regressions, Chaid, Chi-Square and more modern scientific predicting analytics mechanisms.

The effect:

By utilising our analytical tools you might end up having much richer outcomes and recommendations. This would enable reaching and exceeding your Eastern European marketing and business goals. You could also score yours or your competition marketing performance and easily evaluate business models transferring you from just numbers to business success.

To discuss our role and your benefits from our analyses, please contact us for free of charge, initial consultation.