Quantitative market research is, by its definition, numerically oriented. It usually involves statistical analyses, and pays significant attention into measurement of market phenomena.

The primary rule in quantitative market research is that every respondent is asked the same series of questions. This approach is very structured, usually involve large number of questionnaires where the specific questions may be design by using various scales and response levels.

Quantitative market research is well known as survey (conducted face to face, over the telephone or by acquainting respondent to previously programmed online panel).

Survey is usually very easy to design. Many of inexperienced researchers use the specific software to design and implement online or by telephone some survey. However, you should be more than careful if you would like to step forward to this task by yourself, while, in fact, the designing process is full of hints and traps. Please find below some most common of the surveying design mistakes:

• Bad sample (might be completely mismatched by its target, or e.g. non representative, if your project required so);
• Insufficient scales in specific questions (e.g. wrong bands, insufficient set up of Likert Scale);
• Mixing quantitative with qualitative character of the questionnaire (e.g. to many open ended questions/bad probing/questions formulated in a bad manner etc);

As you can see it is not so easy to formulate survey in a very confident manner. We are quite certain, that even being market research experts, we should be double careful about the design of survey and its questionnaires. We believe you might be able to design the questionnaire by yourself, however, please find below some areas where we definitely could help you:

• Cultural context for questionnaire design – we would plot into your questionnaire some specific questions in order to protect its organic contexts from cultural bias and from respondents’ confusion in some occasions;
• Regional definition of the research problem – some specific bias may appear due to the fact some issues are differently resolved and marketed for different countries – this might be case sensitive e.g. to IT, automotive or technical projects, where some minor circumstances might lay down the questionnaire completely;
• Adoption of length of the questionnaire – the golden rule in quantitative research should be a compromise between the design by researchers length of questionnaire (while they usually require very long and brutally scrupulous one) with the interest of respondent (as he or she usually would like to complete the survey as fast as they can and would not being bored). At Investzoom Market Research we know perfectly how to keep the wealthy balance between those two expectations to design perfectly sounding questionnaire that fits the regional, Eastern European cultural context;

And the most important – we are able to deliver good pace of respondents from any Eastern European country ....

You could also read more about how we commit and organise online panels and surveys.