TECHNOLOGY TRANSFER MARKET RESEARCH BACKGROUND

Usually, any transfer of technology with adopting it to the new market requirements and expectations is a very delicate issue. You should realise that you can meet the following problems during the entire process:

• The target market would not understand what you offer and how the new technology can benefit their businesses
• The decision makers on the target market might not respect the benefits from the technology in their business ventures
• The technology might be presented to the wrong audience on the target market
• Somebody else entered with the similar technology into the target market previously
• There might be a very poor communication with the decision makers in any particular market regarding new technology

Those problems mentioned above give you no reason to give up your business concept of providing new technology into premising Eastern European markets. The only thing you should remember about is to be prepared to resolve those problems. You can do it now in much less expensive and much more effective manner. Basically we help small businesses with giving them very realistic and precise picture of Eastern European markets when they consider a technology transfer.