The background:

Providing web usability studies, you should remember, there are several usability related issues, methods and procedures requiring significant attention when design, development and website usability testing is concerned.

The golden rule in usability studies is to set up and determine clear and consistent goals for your website. This could be done by conducting several research practices or gathering from separate usage and attitude studies.

The next phase is utilising multi research techniques and set up various measurements in order to examine and verify if your website comprise goals mentioned above.

Due to ensuring the best possible outcome, usability study designers should consider a full range of user interface issues. This should enable the best possible human performance with communication with your website.

The challenge:

There are many issues if you consider full scope of website interface usability testing. There are also some limitations you should be aware: you need to pay significant attention to the appropriate number of usability testing participants as well as you should consider how to reduce respondents bias as much as possible.

At Investzoom Market Research Agency, when we deal with complex usability testing programme, we take care about much more than just using the specific usability testing software. This software is a one of many elements we use for our approach.

Please find below more about the reliable methods, worth to consider within website usability study:

• Rigorous observational study (e.g. virtual ethnographic evaluation);
• Hypothesis oriented experiment;
• Model based evaluation;
• Opinions of usability experts with some recommendations;
• Exploratory study elements (e.g. how long will respondents wait for a page to download);

The research conduct

We use online research as a genuine and cost – effective technique not only to gain insight and quantitative information from the market. We believe this is also a exceptional tool for much more sophisticated methods of gathering market opinions. There are plenty ways of doing market research online. We will tell you about our unique solutions which are more than just an added value to any survey – it is absolutely innovative and brilliant value to cost service.

In general you can use simple online research techniques to:

• Observing real customer visiting your website, understanding who they are, how did they went to your site and what is their general impression;
• Gathering quantitative usability meters and monitor how they improve over time;
• Conducting more cost – effective international research across several countries at once
• Benchmarking your site’s usability against your competitors

Feel free to contact us as market research agency for RFQ or further details of this market research programme