The abstract:

Usability studies principle is to examine web users experience focused on the usage and attitude of your website and turn the outcomes into the actionable results and improvement consultation. Please find below what are our principles when usability studies are concerned:

• Our approach is website user centred – putting the user into the centre of all usability projects and combining it with examination of cultural context and local habits of your recent and potential web users;
• Our approach is action focused – we design our research in a manner that is adaptable for marketing action immediately;
• Our approach is strategic – we aim to challenge assumptions in order to compromise your aims for the website with believes and desires of your locally based clients;

The challenge

In order to meet your expectations towards usability market research we utilise the following techniques:

Web usage mining

We use data mining techniques to capture, analyse and discover interesting patterns of user’s usage data on the web. The data are usually recorded when the user browses, makes transaction or provide social activity on the web. The data are usually back grounded from servers logs, and analysing them could help your organisation to determine the value of some specific customers as well assist you in cross marketing strategies and increase the effectiveness of promotional campaigns.

Web content mining

Web content mining is the process that discovers useful information from text, image, audio or video data in the web. Web content mining sometimes is called web text mining, because the text content is the most widely researched area.

Web structure mining

Web structure mining is the process of using graph theory to analyse the node and connection structure of a web site. Usually is conducting by extracting patterns from hyperlinks in the web.

Feel free to contact us as market research agency for RFQ or further details of this market research approach.