Usage & Attitudes studies by Investzoom

We offer usage & attitudes research solutions for Eastern Europe (in general or for specific Eastern European countries) by utilising several components based on mixed research methodologies:

Image research (for industrial b2b marketing)

Image research is the integral part of usage & attitude insights programme, where other elements being measured are awareness and experience.

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Usage and attitudes toward product or service

The only opportunity to understand the Eastern European markets is to be familiar with consumer needs and behaviours by questioning them what they are doing and why with specific products/services. This research programme address this issue in a complex manner.

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Usage & Attitude Market Research

Usage & attitude studies by its definition investigate all specific aspects and areas of the relationship between consumers and pertinent product/service/market. This type of study may provide solid foundation of any foreign marketing activity by in depth understanding of the features, drivers, motives and correlation between markets and products being sold.