Introduction to virtual shopper market research
From now on you can virtualise your merchandise and compose the outlook of your store or even an entire shopping mall located in the country you want. Furthermore your can let in your targeted consumers there and go shopping with them.... And for all of this you should not even move your office!
We endeavour to use web based virtual shopping solution as a exploratory and stimulation market research method. By simulating the virtual shop and virtual shelf we are able to verify how your products should be merchandised to be taken from the shelf.
This method is very fast and comfortable, while you should not physically change the place of merchandise to see the reaction of examined audience. By this technique you are also able to assess any other marketing elements such as packaging, product label, lighting of the shelf, or even provide a simple conjoint analyses, by simulating exact purchase.


