Volumetric studies by Investzoom

Volumetric research and analyses employ all methodologies and measurements in order to present the market and marketing potential in numbers and figures. Please find below the types of volumetric studies.

Market sizing research

By utilising our mix of research and analytic techniques, we will present you exact numbers and estimations of your potential or recent Eastern European markets.

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Market segmentation research

Providing any business operation overseas you need to have some specific marketing data properly segmented and separated. This would aloud to keep ongoing track on your Eastern European marketing records as well as to plan new ventures and strategies properly.

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Trade off grids research

This type of approach would illuminate you everything you need to know about your recent and potential customers’ purchase drivers. This technique usually focus on customer’s choice between some product or service features.

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Pricing research

This might be very vital assessment for your business overseas to discover the price acceptance levels or other price influencers directly from your recent or potential customers.

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Volumetric Market Research Studies

Significant measurements for your business operations overseas:

The ‘must answer’ bucket of questions, usually clients would like to have the answers for, when market research abroad is concerned, is listed below:

  • What does our business target market look like due to personnel, type of business location, revenue, required resources, length of the operation, nature of business and motivation;
  • What are the drivers and barriers impacting foreign clients and partners purchase, adoption of technology or other business relations;
  • What are the key influencers of spending by the chosen country local audience;
  • How attractive for them are different kinds of products packages and what information this should contains;
  • How attractive is support/service package for specific audience in specific country;
  • What might be future market size for the specific group of products with the forecast for next 3 or 5 years;
  • What is the specific regional market adoption rate for various products and services;
  • What is the price sensitivity vs. recent economic situation for specific regional markets;
  • What is segmentation for early and late adopters among local targeted society;
  • How and what way usually businesses (competition) generate their profits (in recession vs. booming times);
  • From where local businesses get some important business advice and support (e.g. EU granting, local granting, other advice and support);
  • What distribution channels local businesses uses for market their products;
  • What marketing campaigns are on the spot of the minds on the local market;
  • Which are the most attractive market segments locally, does the local market has some niches – in terms of potential reachability, and profit generating from local Eastern European market approach;

.... and many, many more.

This list of measurements actually is the key driver for any volumetric studies.