Usability Research Programmes

A simple distinction has been notified: any examining of usability of product or service itself is rather linked with usage & attitude studies, and the core usability is strictly connected with websites and the internet. Please find below types of usability studies we provide:

Usability studies focused on your website

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Full spectrum of eye tracking mapping and analyses

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Web screening of you recent and potential competition

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Internet marketing tools applied by your rivals

This part of our market research programme is deticated to our clients who want to know about their rivals’ Internet marketing activities. We have prepared special offer applying to research of competitive advantages and Internet marketing. We would like to propose approach focused on following aspects:

  • structure of your rival companies’ websites;
  • degree of their registration of notification, dissemination in search engine and Internet catalogues;
  • key words that are used by positioning rival websites in search engine degree of you rivals’ use of mechanisms that help efficiently positioning in search engines;
  • subjective assessment of functionality and efficiency of navigation on rival websites;

Unquestionable added value for our clients is the opportunity to use described above methods in the report of competitive advantage, where is possible to compare them with the competitive players into chosen Eastern European countries.

If you are interested in this type of approach please do not hesitate and contact us. We are able to show you the example of such an analysis and assess if we are capable to provide the project using this tool for your business expansion in Eastern European countries.