As by everyday research and observation approach we are able to identify participants and influencers of the ‘world of mouth’ in some specific marketing channels across Eastern Europe, we believe you might be interested in participating with our knowledge sharing process.

Traditional marketing research by utilising the scope of methodologies can help companies capture and track at least some of the ‘world of mouth’ episodes, however without continuous approach focused on this specific discipline this cannot be provided permanently.

As we examining the net, which is considered recently as the primary source for WOM activity and organic source of any feedback, we are able to identify and link the WOM participants with exact brand or product marketed online. In such a case we are able to separate organic, natural WOM from this very artificially moderated by the full paid brand ambassadors and PR agents.

In general we recommend to link this type of tracking research with other tracking programmes for holistic and complete review of the recent Eastern European marketing situation. Please find below some significant features and benefits of those programmes:

• You can track, measure and analyse unaided and aided levels of WOM activity in step by step process and by utilising traditional brand tracking measurements;
• You can track and measure WOM elements within the general population and combine it with additional interviews taken from both – senders and receivers of WOM information;
• You can implement WOM research into consumer segmentation paths and sample in order to obtain and optimise the customer profiling process – this can be provide both sides – recruiting and segmenting samples for regular research from WOM trackers or using regular samples to fill in the gaps with WOM tracking programme;

If you are interested to hear more from us regarding this specific research programme, please feel free to call us for free of charge initial consultation.